Custom Roman Shades|Sew Lovely By Kelly Window Treatment-Custom Shades|Sew Lovely By Kelly

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 Hillside Crescent

Nutley, NJ 07110


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A little about us…

From Headbands To Roman Shades

Since 2013, we have been carefully crafting, handmade custom products on Etsy & online.  We create roman shades, curtains, pillows, linens and more!  We are unique because the customer can choose from their own favorite fabric and not be limited to fabric and size options in stores.  Since we are a small business, we take extra care in each and every order we produce and we are here to answer any questions you may have during the process and make it enjoyable! 


Kelly decided to open up an Etsy shop after making some fabric non-slip headbands for herself for running.  She wanted to do something challenging and fun as a side job, so she opened up and Etsy shop in 2013 and called it, Be Snappy Headbands.  She had a concept of creating unique, interchangeable headbands with removable snap on felty attachments (such as, ballet shoes, characters, soccer balls etc) so you can change the look of the headband without buying a new one.  She got many orders for sports teams and runners doing races.   She also made custom embroidered headbands and bridal decor. 

Kelly has over 20 years of television production experience working for NBC Universal and years of design and sewing experience. Kelly started sewing when she was very young and follows in her grandmother and mother's footsteps.  They were always sewing and making handmade crafts and costumes and her grandma sold doll clothes throughout her long life and was passionate about it.  Around 2006, Kelly started making home decor like pillows and curtains and taking sewing classes.  She made a couple of roman shades for french doors and they came out very nice.  Then when she and her husband bought their first home in 2014, she decided to make another roman shade and add it to her headband Etsy shop to see how it did on there.  The shades quickly became very popular, so she continued to make more and more and eventually, removed all of the headband products and began to focus solely on the roman shades & home decor products.  She then renamed the shop, Sew Lovely By Kelly.

Sew Lovely is unique because customers can provide their own fabric and not be limited to store bought pattern options and sizes.  Sew Lovely carefully crafts custom roman shades specific to the request of the customer.  Since they are not made in a factory, they are all handcrafted and attention is paid to each individual product that is sent out.  Kelly also takes pride in the company's customer service and tries to respond rapidly to customer's emails, questions and concerns.  She also has a background in Interior Design, acquiring her certification from New York Institute of Art and Design, so she offers free consultation if a customer ever needs a little advice.  She also has experience sourcing fabric and is able to guide customers to the right vendors and best fabric choices. 

In 2016, Kelly transitioned from the TV biz to textiles and now does Sew Lovely full time and is loving it.  She's the mom of a sweet and funny 3 year old, Owen, who enjoys watching his mom make shades and builds rocket ships and towers out of the left over dowels!  Her supportive husband also helps out with the business and helps by cutting the wood for the roman shades!  

Sew Lovely continues to grow with the support of new and returning customers, faster productivity and expanding resources!  We really enjoy seeing all of the beautiful fabric that customers send us.  We are excited to continue to provide affordable and stylish products and we love seeing photos of our customers' finished product in their home and how they complete the room! 

Thank you for visiting Sew Lovely!


““PERFECT! We just remodeled our kitchen and I needed that last little touch to tie the rooms together. I love that you provide the fabric, I really got exactly what I wanted.”



  • Classic Flat Roman Shades

  • Blackout & Light Filtering Roman Shades

  • Relaxed Roman Shades

  • Pinched Pleat Curtains

  • Tab Back Curtains

  • Custom Shower Curtains

  • Custom Pillows

  • Table Linens

Our first logo and products as Be Snappy!

Our first logo and products as Be Snappy!